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Local Search Optimization and Your Small Business

Social Media On the Roof | Social Media Privacy ProblemsLocal Search optimization is the logical evolution of traditional small business marketing. Targeting local customers by working on your local search engine optimization will bring you targeted customers that are looking for the specific services or products that you offer ' in your area. There are several ways to invest in local search engine optimization, which is a friendly small-business alternative to ongoing SEO projects.

In addition to local searches in organic results, one of the main goals of local search is appearing in results for map listings on engines such as Google, Bing, and Yahoo. By optimizing local business listings in several local search engines and directories, you can start having your site rank a bit faster than it would in normal organic search. You can add varying amounts of information about your business, but remember: the more precise your listings are, the better you will look in the eyes of the bots.

Local Search Engine Optimization - Directories

Local Search Engine Optimization will get you noticed at a reasonable price.

Some obvious local sites include:

  • Google Maps
  • Yahoo! Local
  • MSN Live Local
  • Yelp
  • SuperPages
  • CitySearch
  • Acxiom

And there are many smaller directories as well.

Forward Slash Technology offers, as a part of our St. Louis Web Services, comprehensive Local Search Engine optimization so that your local business listings, Web site or landing page, social media, and even the reviews that your customers post, help you improve your map listings and affect your community search more meaningfully so that you get the customers that are in your area.

There are dozens of factors to consider when optimizing for local search, such as testimonials, semantic markup, breadcrumbs, offers, videos, and more. It requires specialized knowledge to get the most out of your local search engine optimization techniques, and Forward Slash Technology has that expertise.

Give us a call today.

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