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St. Louis SEO - Effective Keyword Choices

Even after working in Search Engine Optimization for many years, I may think that, 'general store' is searched for the most, but when I do the research, discover that no one refers to it as a general store. They use 'convenience store,' or something completely different.

You see, a keyword is how you locate the kind of audience you want. Let's take the example of the hospital. If they have a particularly busy ER, they may not want to rank at the number one spot for ER (unless they already are, in which case it may be what is generating business for the ER). However, let's assume for a moment that the labor and delivery division is displaying depressingly low digits.

Remember ' that Web site that you have shouldn't only be a brochure for existing customers. It should be an extension of your marketing vision. So the hospital would want to use the Search Engine Optimization on their site to highlight terms such as 'labor and delivery,' 'delivery unit,' or 'maternity center.' These keywords, when optimized correctly, would bring traffic into both the site ' and the delivery room.

If you would like to learn more about how St. Louis managed services help you accomplish these goals, contact Forward Slash Technology today.

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